Marketing Campaign measurement, UTM tracking and conversion.

Two accounts share the same content with the same audience, and one gets twice the clicks. The difference is rarely the content. It is the link. 1. Choose a meaningful alias The gap between site.com/a7Kx9p and site.com/spring-sale is whether the...

You are running a campaign. You shared the same link on Instagram, in your newsletter and in an ad. At the end of the month, 4,000 visitors arrived. From which one? UTM parameters answer that question. What they are UTM parameters are tags added to...