Paste your long address into the box on the home page and press Shorten. Your short link is ready in a second, and you can copy and share it right away.
If you need more control, open Advanced Options before shortening. From there you can pick your own alias, set an expiry date, add a password, or send visitors to different destinations based on their country.
Links do not expire on their own. Unless you delete one or set an expiry date, it keeps working.